Fashionably Social.

The social media is coming! For the past few years, it seems there has been a gargantuan growth of social media and the people it influences and strives to influence. Every year the number of people jumping on the media bandwagon seems to grow exponentially. Lately, even fashion bloggers have been playing a major role in the fashion environment. Their influence, especially, has grown tremendously in past year.

One reason for this shift to social networking can take a cue from changes in advertising. No longer do people of younger generations scour as many fashion magazines and print publications. More and more brands are focusing on the internet to reach customers. In a world where it used to take months for fashions to be shown to consumers, it can now take minutes via photos from a runway show. Fashion is fast, and so are the people searching for it.

A great source of variety and inspiration has been found in the world of fashion bloggers. Only about one to two years ago fashion blogs began to grow in popularity. For something that was first meant to showcase personal style and opinion, they have grown to include a multitude of outside sources and networking opportunities. Recently, in New York Fashion Week, popular bloggers were sitting front row for a variety of acclaimed designers. Simply by having their presence designers are more able to reach a public that, normally, would pass by the fashion tents.

As these networks grow, then so do the possible marketing techniques. Interaction among fashion bloggers and readers is huge. One link about a product on a popular blog site could generate a great deal of income for a company. This is great opportunity for well-established and newcomers to the fashion world. Fashion social networking provides an opportunity for individuals to establish a customer base on a personal level. Making the product more relate-able and just that much more attainable for the individual.